Preetam Kaushik

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Top Stories by Preetam Kaushik

If 2010 was the year in which cloud computing made its entry in a big way, then 2011 was the year in which companies took to the concept in an equally strong manner. Hitherto confined to start-ups and SMEs that welcomed cloud computing services as a way of reducing their IT spend, the deal between the Spanish banking giant BBVA and Google raises the pitch for the service. The terms of the deal include covering the entire staff of BBVA worldwide (which runs into a little more than a hundred thousand people) to Google's email and shared services platforms like Google Docs and the ever popular video conferencing. This is expected to give a fillip to both parties to the deal. For BBVA, it is one way of jumping on the innovation bandwagon and addressing the increasing mobility of its employees who are dispersed globally and who use mobile computing and work from home as... (more)

Top Cloud Computing Data Security Products

In an environment where the IT organizations, on the one hand, face resource constraints and on the other hand, have to meet growing business needs, they have to look newer and cost effective methods of computing and cloud computing aims to achieve these aims by balancing the conflicts between scarce resources and increased service needs. In simple terms, cloud computing enables reduction of IT infrastructure costs while at the same keeping in mind complex security needs of the users. This article discusses a few best-rated data security products. In order to be best, they should... (more)

What Traditional Software Companies Can Learn from SaaS Start-ups

The emergence of Software as a Service or SaaS has revolutionized the way in which packaged software like financial software, operations management software and software used to automate tasks are offered to the customers. Instead of a network-based solution where the customers buy the packaged software and host it on their own servers, SaaS offers the convenience of subscribing to a vendor's cloud offering and hence utilizing the software offered as a service by the vendor. The name SaaS derives from the fact that unlike traditional product-based software like Microsoft Office a... (more)

How Tech Start-ups Can Compete with Established Brands in the Cloud Market

In an era of cutthroat competition and diminishing revenues because of the gloomy economic scenario, the competition between technology start-ups and established brands has reached a stage where the former need to innovate and reconfigure their business models if they have to face the competition from the latter. Research has shown that technology start-ups and in particular, those in the emerging sectors of SaaS (Software as a Service) and cloud computing typically have greater gestation periods than established brands. Hence, the need to break even quickly and keep the cash flo... (more)

How to Improve the Visibility of Your Business through Mobile Search

In the last decade, we have witnessed the phenomenal growth of the internet and the number of people using it on a daily basis. The Web has evolved into an open marketplace where businesses of all sizes, including small and medium size enterprises (SMEs) maintain an online presence, vying for the attention of the millions of consumers who access the internet. Search engine optimization has established itself as a vital field, helping websites increase their visibility online. But the ubiquitous Smartphone is changing the rules of the game in the new decade. Mobile phones are rap... (more)